Welcome! Doughful is an online platform dedicated to dedicated to baked goods including cakes, cupcakes, cake pops, cookies, macarons, pies, pastries, and more for most any occasion. We bring together bakers, designers, baked good suppliers, event planners, event entertainers, and more. Through Doughful, people can find most anything related to baked goods needed for any type of event.
The terms “we,” “us,” or “our” refer to (a) Doughful,LLC., a Tennessee corporation and (b) if you access or use our marketplace on the Doughful Platform and live in the United States, Doughful LLC, a Tennessee limited liability company, and if you access or use our marketplace on the Doughful Platform and live outside the United States, Doughful International LLC. The "Doughful group" refers to corporate affiliates of Doughful LLC. By “you,” we are referring to visitors and users of any part of our Platform.
- Collection of Information
We collect information that you provide us, from third parties, and automatically when you use our Platform. We collect information associated with your device using cookies and similar technologies. We may also receive information about your location.
Information You Provide Us
We collect information that you provide us, including your account and profile information, content you submit or post to our Platform, your purchase information, your communications, and information you provide to us as part of surveys and contests.
Account and Profile Information. When you create an account on our Platform, we collect information you provide us, like your name, email address, interests, gender, age, and profile information. If you are a professional, you may also choose to provide us information related to your business.
Content you Submit. We collect information and content that you submit or post to our Platform, including your photos, comments, reviews, searches, photo notes, photo gallery, and discussions.
Purchases. If you purchase or sell products or services within our Platform, we collect certain information in order to process your purchases and sales, such as your phone number, address, and payment method (for example, credit card or bank account information).
Surveys and Contests. If you participate in our surveys, contests, or promotions, we will collect the information you provide to us.
Information from Others
We collect information that others provide us, including information from other platforms, publicly available information, information from other users of our Platform, information from our partners and corporate affiliates, and information from third-party sites.
Other Platforms. We may receive information about you from third-party platforms that obtain your permission to share this information with us. If you choose to sign-up for our Platform through Facebook or Google or upload your contacts from your third-party email service, you will be asked to share certain information with us as identified by those third-party platforms.
Publicly Available Information. Others may post content on our Platform that includes information about you (for example, as part of photos or stories). If you are a professional or seller, we may also collect information about you from publicly available sources and make it available as part of our Platform. For example, we may receive your name and contact information from industry associations and dealer networks in which you participate and display your affiliation with these organizations.
Other Users. In order to enhance the quality of our Platform, professionals and sellers on our Platform may provide us information about your engagement with them, including whether you have contacted them or responded to them, whether your project has been completed, and whether you have received a product you have ordered. If you are a professional or seller, Platform users and visitors may provide us with feedback and public reviews about you.
Our Partners. We may receive information about you from our partners. For example, our payment processors may update your payment information, advertising partners may help us send communications to your address, and third parties may help us prevent fraud by verifying your contact information.
Doughful Group. Subject to the privacy policies of our corporate affiliates and in accordance with applicable laws, we may receive information about you from them.
Automatically Collected Information
We collect information about your use of our Platform, including your search activity, the pages you view, the date and time of your visit, and if you use our browser extensions, content you interact with on third-party sites. We also collect information that your device provides to us in connection with your use of our Platform, such as your browser type, type of device, browser language, IP address, mobile carrier, unique device identifier, location, and requested and referring URLs.
Cookies and Similar Technologies
We will receive your device's location if you enable this through your browser or mobile device. We may infer your general location from your IP address. You may also choose to provide us your location information by inputting this information in our Platform, including in your Doughful settings or when you checkout as a shipping or billing address.
- Use of Information
We use the information we collect to provide, support, and personalize our Platform and to communicate with you about our Platform (on and off our Platform). The ways we do this include the following:
- to provide and improve our Platform's functionality, including to display content you post publicly; to fulfill your purchases through our Platform; to process, store, and deliver your communications; to provide customer service and support; to respond to your inquiries or requests; to back-up our systems; and to improve the security of our Platform;
- to evaluate use of our Platform for our business purposes and to improve and develop our products and services, including new products and services and our Platform's functionality;
- to personalize your experience, such as to tailor the content and information made available to you and our support services;
- to display relevant advertising (on our Platform and third-party sites) and to evaluate the success of our advertising;
- to provide feedback to professionals and sellers on our Platform;
- to perform research and analysis for our business purposes; and
- if you decide to participate, to administer surveys, contests, and promotions.
If you provide us information about your contacts (for example, when you sign up for our Platform through Facebook), in order to facilitate a more connected experience, we may inform your contacts who have accounts on our Platform that you also have joined our Platform and follow them on your behalf so that you may view their public activities on our Platform.
We may use your communications generally for quality assurance purposes and training and to improve our products and services. We may use your communications to understand and help manage the quality of requests received and responses sent by professionals and sellers on our Platform and to provide them feedback. We may use automated technology to review your communications and improve user experience. Learn more.
We may use your log-in information, cookie information, device information and IP addresses to identify you and log your use across devices and our Platform. We may use your addresses to personalize your experience on our Platform.
For your convenience, we will store information about the payment method you use in connection with the Platform. You may remove or change your payment method on Doughful through your settings.
If you make purchases on Doughful as a visitor and subsequently create an account, for your reference, we will make information available to you about any prior purchases completed using the email address for your account.
- Sharing Your Information
We do not rent or sell your personal contact information (such as your email address associated with your account registration) to third parties to use for their own marketing purposes. We share information in the following ways:
Platform Visitors and Users
Through Doughful, others may find, contact, view, and follow your profile and public activity on Doughful (for example, if you "like" content on our Platform), including through your username. You can customize your Doughful profile and whether users may follow you through your Doughful settings. Unless you make them private using your Doughful settings and other tools, your Doughful content (for example, photos, notes on others' photos, projects, discussions, and social media profiles), followers, and others you follow are viewable and open to comments by others. Learn how to make these private. If you are a professional or seller on Doughful, we may also display aggregated information about your activity in order to help visitors and users evaluate you, including your response rate and last visit to Doughful. We cannot control Platform visitors' and users' use of any information or content you choose to make available publicly.
Professionals, Sellers, and Other Businesses
If you request us to find professionals for you, your project information (including the contact information) that you provide will be made available to a limited number of professionals that we believe may be suitable for your project. Professionals and sellers that participate on the Doughful Platform may view your public activities on our Platform and receive feedback you provide to us about your engagement with them. For example, if you requested us to find professionals for you and provide us feedback about your level of interest in these professionals, we may convey such feedback to them. In addition, a professional or seller can view your public activities on our Platform that are interactions with their content (for example, that you added one of their photos to your non-private photo gallery on a particular date, as identified by the username for your profile and any photo or public identifiers you provide for your profile). The business cannot see your non-public account information (for example, email address) or see private activity (for example, if your photo gallery is private). We ask professionals, sellers, and advertising businesses on our Platform to limit the use of your information to the reasons for which the information was provided. However, their use of your information is subject to their own privacy policies.
Service Providers and Platform Partners
Advertisers and Ad Networks
Corporate Affiliates and Business Transfers
- Third Party Plug-ins, Widgets, and Links
An essential part of our services that you sign up for when you create an account on our Platform is to receive communications from the Doughful group through email and our Platform. If you use our mobile app or provide us with your cell phone number, these communications also include text messages and push notifications. We communicate with you about your account, privacy, and interactions with your content (for example, if others "like" your photo gallery, respond to your comment, or if you earn a badge on our Platform). We also ask for your feedback about your experience in connection with our Platform or about your home renovation and design plans. In accordance with applicable law, we communicate tips, offers, and similar services from the Doughful group and may feature professionals, sellers, and other businesses on our Platform in these communications. You may change your communication preferences at any time through your Doughful settings if you have a Doughful account and you may also opt-out of similar types of marketing emails from us directly through the email. Your communication preferences on Doughful are independent and generally will not affect or change the communications you receive through the rest of the Platform. Please be aware that you cannot opt-out of receiving account and privacy-related messages from us.
Our Platform also allows you and others to send messages in our Platform, share content with others outside our Platform, and if you make your contact information available, for others to contact you outside our Platform.
- Account Termination and Data Retention
We will keep your personal information only for as long as necessary to fulfill the purposes for which we are processing your personal information unless the law permits or requires us to retain your personal information for a longer period. For example, we may need to keep your personal data for quality assurance for our Platform or to defend future legal claims. We also will retain de-identified information after your account has been deleted. Information you have shared with others will remain visible after your account has been deactivated or deleted and after the information has been deleted from your own profile or account. We do not control information or content that others have copied out of our Platform. Please note that copies of information that you have updated, modified, or deleted may continue to reside in our systems for a period of time, and we may maintain copies of this information as part of our business records.
Our Platform is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13. In the event that we learn that we have collected personal information from a child under age 13, we will take appropriate steps to delete that information. If you become aware or believe that a child has provided us with personal information, please contact us as provided in the Contact Us section.
- Data Security
We use reasonable and appropriate measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal information.
- Contact Us
- if you are a Doughful user and a resident of the European Economic Area, please email us at EUprivacy@Doughful.com;
- otherwise, if you are a Doughful user, please email us at privacy@Doughful.com.
You may also mail us at our address at P.O. Box 1453, Colliverville, TN 38027, USA.
- International Transfers of Personal Information
- Legal Basis for Processing Personal Information (European Economic Area)
If you wish to learn more about specific legal grounds we rely on to process your information for any particular purpose (including any legitimate interests we have to process this information), please contact us as provided under the Contact Us section. For example, we rely on our legitimate interests to process information for direct marketing purposes and for fraud prevention and detection, provided these interests are not overridden by your data protection interests or fundamental rights and freedoms.
- Your Data Protection Rights (European Economic Area)
In some regions, such as the EEA, you may have certain rights in relation to your personal information, including the right to access, correct, update, or request deletion of your personal information. Doughful takes reasonable steps to ensure that the data we collect is reliable for its intended use, accurate, complete, and up to date. You also can manage your profile, Doughful settings within our Platform. However, if you are not a user of our Platform and you want to contact us directly about accessing, correcting, updating, or deleting your personal information, or altering your data or marketing preferences, you can do so at any time by contacting as provided in the Contact Us section. We will consider your request in accordance with applicable laws.
You can object to processing of your personal information, ask us to restrict processing of your personal information, or request portability of your personal information. Again, you can exercise these rights by contacting us as provided in the Contact Us section. You also can deactivate your Doughful profile and obtain a copy of your Doughful information through your Doughful settings.
You can complain to a data protection authority about our collection and use of your personal information in relation to the General Data Protection Regulation (GDPR). For more information, and to submit a GDPR complaint, please contact your local data protection authority. Contact details for data protection authorities in the EEA and Switzerland are available here.
Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help us respond efficiently to your request.