Premium Homepage Presence
One of a limited number of premium placements within your dessert category.
DOUGHFUL FOUNDING PARTNERS
Be Found Where Dessert Discovery Begins.
Join a limited group of bakery brands building the next generation of dessert discovery with Doughful.
Limited Founding Partner inventory
GROW WITH DOUGHFUL
More than a homepage placement.
Founding Bakery Partners can be discovered across the Doughful ecosystem—from premium homepage visibility and bakery profiles to city discovery, the Dessert Matcher and applicable Follow the Dough experiences.
PARTNER BENEFITS
Built for discovery, not just impressions.
Your partnership follows consumers across multiple Doughful discovery experiences while preserving the integrity of organic recommendations and editorial selections.
Enhanced Bakery Profile
Maintain brand-approved imagery, featured desserts, current promotions and direct consumer calls to action on your Doughful profile.
Dessert Matcher Distribution
Become eligible for clearly identified sponsored exposure when your desserts genuinely match the consumer's preferences.
City Discovery
Receive Featured Partner visibility in applicable city discovery experiences where your locations qualify.
Follow the Dough Discovery
Be eligible for supplemental bakery discovery on applicable Follow the Dough city experiences without replacing curated trail selections.
Performance Reporting
Measure brand exposure, interactions and outbound activity across participating Doughful surfaces.
YOUR DOUGHFUL FOOTPRINT
Show up throughout the discovery journey.
Use the image pickers below to show prospective partners exactly how each placement appears across Doughful.
Homepage
Homepage
Premium category placement puts Founding Bakery Partners in front of consumers as they enter Doughful.
Dessert Matcher
Dessert Matcher
Sponsored opportunities can appear when the brand's desserts genuinely satisfy the consumer's stated preferences.
Enhanced Bakery Profile
Enhanced Bakery Profile
Turn the existing Doughful bakery page into a richer, brand-managed destination with approved content, imagery, promotions and direct calls to action.
City Discovery
City Discovery
Qualifying locations can receive clearly identified Featured Partner treatment while organic directory results retain their own ranking logic.
Follow the Dough
Follow the Dough
Applicable partners can appear in supplemental “More Bakeries to Explore” discovery without displacing Doughful's curated tour stops.
Partner Promotions
Partner Promotions
Keep one active promotion or seasonal message available for distribution across eligible Doughful surfaces.
GET IN EARLY. KEEP THE ADVANTAGE.
Founding today should mean something tomorrow.
As Doughful grows, the value of its partnership inventory can grow with it. Founders keep a lasting rate advantage while their membership remains continuously active and in good standing.
20%Founder rate advantage
20% below the then-current standard rate.
Founding Bakery Partners receive a 20% discount from Doughful's then-current standard rate for the equivalent core partnership package for as long as membership remains continuously active and in good standing.
| Future standard rate* | Founder rate | Monthly savings | Annual savings |
|---|---|---|---|
| $2,500 | $2,000 | $500 | $6,000 |
| $5,000 | $4,000 | $1,000 | $12,000 |
| $7,500 | $6,000 | $1,500 | $18,000 |
| $10,000 | $8,000 | $2,000 | $24,000 |
| $12,500 | $10,000 | $2,500 | $30,000 |
*Illustrative future pricing only. These examples are not a forecast, guarantee, or commitment regarding future Doughful rates.
FOUNDING PARTNERSHIPS
Choose how prominently your brand shows up.
Founding inventory is intentionally limited. Package benefits and commercial terms can be updated here in Theme Editor as the program evolves.
Founding Bakery Partner
$999 / month
Cross-platform bakery discovery and premium Founding recognition.
- Premium homepage category placement
- Enhanced partner-managed bakery profile
- Eligible Dessert Matcher sponsored exposure
- Featured city discovery where applicable
- Follow the Dough supplemental discovery where applicable
- One active partner promotion
- Cross-platform performance reporting
Ongoing 20% Founder rate advantage while continuously active.
Founding Category Partner
$1,500 / month
Cross-platform bakery discovery and PREMIUM Founding recognition.
- Everything in Founding Bakery Partner
- Category Partner designation
- Priority sponsored category placement
- Category-level priority status
- Quarterly promotional activation
- Priority access to future category-specific products
Ongoing 20% Founder rate advantage while continuously active.
Dessert Matcher Founding Presenting Sponsor
$2,500 / month
Cross-platform bakery discovery and premium Founding recognition.
- Presenting Sponsor designation
- Prominent sponsor branding within the Matcher experience
- Sponsor call to action
- Sponsor performance reporting
- Founding Sponsor recognition
- Priority access to future Matcher sponsorship opportunities
Ongoing 20% Founder rate advantage on the equivalent core sponsorship while continuously active.
LIMITED INVENTORY
Four Founding Bakery Partners Per Category
Founding positions are organized across five core dessert categories. Update availability manually as positions are reserved.
Cakes
Cupcakes
Cookies
Donuts
Pastries
Premium Position
Exclusive, first position in your dessert category with maximum visibility across the Doughful platform.
Premium
Premium
Premium
Premium
Premium
Standard Position
High-visibility placement in your dessert category with strong exposure across the Doughful platform.
Standard
Standard
Standard
Standard
Standard
Standard
Standard
Standard
Standard
Standard
Standard
Standard
Standard
Standard
Standard
Reserved / Unavailable
Position confirmed This position is no longer available.
4 of 4
positions available
4 of 4
positions available
4 of 4
positions available
4 of 4
positions available
4 of 4
positions available
20
Total Positions
5 categories × 4 each
20
Currently Available
Inventory updates as positions are reserved.
Black circles indicate Reserved / Unavailable positions. Availability is updated as partnerships are confirmed.
QUESTIONS
Founding Partner FAQ
How long does the 20% Founder advantage last?
It remains active for as long as the Founding Partner's membership remains continuously active and in good standing. The discount applies to Doughful's then-current standard rate for the equivalent core partnership package.
Does paid placement change Doughful's organic recommendations?
No. Sponsored and Featured Partner opportunities should be identified as such. Organic search logic, genuine Dessert Matcher qualification and Doughful's curated Follow the Dough selections remain distinct.
Can a partner manage its bakery page?
The partnership can include an enhanced partner-managed profile experience for brand-approved imagery, featured desserts, current promotions and calls to action. Reviews and other consumer-generated content remain separate.
Is Founding inventory limited?
Yes. The current program is designed around four Founding Bakery Partner positions in each of five core dessert categories, with one Category Partner opportunity per category and one Dessert Matcher Founding Presenting Sponsor opportunity.
FOUNDING CLASS
Grow with Doughful from the beginning.
Founding inventory is limited. Start a conversation about the partnership level that fits your brand.